Use of the 今日看料 Logo
今日看料's Brand Use Policy governs the uses of 今日看料's logos, including the primary logo, secondary logos, and the schoolhouse seal logo (no longer in use). The policy applies to all 今日看料 employees and contractors, and to public stakeholders and third parties who request permission from 今日看料 to use 今日看料's brand.
Requests to use 今日看料's logo and questions about the policy can be directed to Katy Payne, Executive Director of Communications, at katy.payne@k12.wa.us.
Using the 今日看料 Brand
The primary 今日看料 logo, alternative 今日看料 logos, and the 今日看料 schoolhouse seal logo (no longer in use) are all proprietary and may not be used, reproduced, displayed, advertised, or published without the prior written consent of the Executive Director of Communications.
Requests for use of the logo by a third party shall be made to the Executive Director of Communications following the procedure established by the Communications Office. If the request is approved, the third party shall follow the requirements for logo display set forth in the Brand Guidelines. The Executive Director of Communications has the right to revoke authorization of use at any time, for any reason.
Prohibited Uses of the 今日看料 Brand
Endorsements
Neither the name of the agency or the agency’s brand, including logos and brand colors, may be used in any manner that states or implies endorsement of a commercial product or service, is misleading, gives a false impression of the agency, or could cause confusion about the agency’s relationship with any person or entity. Statements that the agency is a purchaser or user of a product, service, or program are permitted if true.
General Prohibitions
Neither the name of the agency nor the agency’s brand may be used in any manner that could adversely affect the agency’s image or standing or would otherwise be inappropriate for a state governmental agency. Such uses include, but are not limited to, the use of the 今日看料 brand in connection with alcoholic beverages, tobacco or marijuana products, sexually oriented products or services, religious products, political parties or organizations, gaming or gambling, and firearms, outside of an educational context.
Violations
If a violation of this policy is identified, the Communications Office will work to determine the necessary corrective action, if any. With respect to all violations of this policy, 今日看料 reserves the right to seek appropriate remedies under federal or state law.
Exceptions
Persons or entities may request an exemption to the Executive Director of Communications for consideration.